How We Grew to 100K+ Users as a Bootstrapped Crypto Startup in a Bear Market

Coinbase regularly engages with students and universities across the country as part of recruiting efforts.

When David Yermack, the finance department chair at New York University Stern School of Business, first offered his course on blockchain and financial services in 2014, 35 students signed up, eight fewer than the school’s typical elective.
By spring 2018, the number of enrolled students climbed to 230, forcing Stern to move the class to its largest auditorium. This academic year, Yermack will teach the blockchain course both semesters to meet interest from students.

Yermack says he first developed the class because he was interested in bitcoin and how quickly interest in the cryptocurrency was growing.

Coinbase reviewed course catalogs at the top 50 universities and found cryptocurrency classes across a variety of departments, including anthropology and finance — not only computer science.
In fact, the rise in offerings across disciplines maps to student interest: Students with a diverse set of majors say they’d like to take cryptocurrency classes, according to a Coinbase survey conducted in partnership with Qriously. Nearly half of all social science majors expressed interest in taking a crypto class.

Key Findings
  •  42 percent of the world’s top 50 universities now offer at least one course on crypto or blockchain
  • Students from a range of majors are interested in crypto and blockchain courses — and universities are adding courses across a variety of departments
  • Original Coinbase research includes a Qriously survey of 675 U.S. students, a comprehensive review of courses at 50 international universities, and interviews with professors and students